Latitude PR Launches 1928 Institute

A newly formed University of Oxford Based Think Tank

The client

The 1928 Institute, a newly formed think tank formed by two research fellows at the University of Oxford. The think tank focuses on representing the largest ethnic minority group in the UK - British Indians, which make up around 2% of the UK population. 

Backed by Peers in the House of Lords, the organisation aims to bolster discussions with research and analysis around key issues which the cohort faces. 

A fast turn around project 

The Brief 

The team at the 1928 Institute approached Latitude PR in the week between Christmas and New Year and wanted to roll out their campaign very quickly, with a target list which included broadcast, national print media. 

The Results

Within the space of three weeks, Latitude PR developed the official press release and began media outreach, resulting in coverage spanning print, online and broadcast media, including The Sun, The Daily Mirror, MailOnline, ITV London Evening News, Press Association, The Independent, The Metro and many more. 

With over 170 pieces of coverage secured, Latitude PR is proud to have supported such a worthwhile cause to ensure as many people as possible have the right information they need when they are offered their vaccine. 

The campaign also resulted in a high share of voice in the days following the announcement, with media coverage alone driving over 2,000 clicks to the report.